Chelsea signs Rembrandt
At Chelsea FC, the first major refurbishment since the store opened over ten years ago, the larger megastore, has lots of innovations designed to improve the visitor experience. New store security and marketing tools have also been upgraded to improve efficiency for the store management team. Intrepid was tasked with replacing the existing EAS tagging (which incidentally we had installed some 5
years ago) within the store, with our latest RF system, the Rembrandt. Updating the look of the security to match the new store interior, in addition to providing the benefits of the latest tagging technology and reliability. The Rembrandt systems are sited at three points in the store; one at the entrance and two at the two exits: one of which is only open on match days to cope with the 10,000 visitors which pass through the doors. Intrepid also added 5 thermal overhead people counters within the store, to allow the management to monitor traffic flow on each of the two floors, as well as between floors, on the two staircases. This enables
the team to improve staffing levels, merchandising and generally give a much better level of service to their customers by understanding the routes through the store.
Paul Newbury, overseeing the project for Intrepid Security says: “We worked with the Retail team to ensure they got the People Counter coverage they required. By monitoring the people traffic by counter location, the team will be able to identify the customer hot spots and busier areas within the store to maximise merchandising opportunities”