People Counting
Do you know how many people are entering your shop? If not, you could be missing a trick.
Elevate Your Visitor Experience
Unleash the potential of your venue with our cutting-edge people counting and footfall data solutions. These solutions form the bedrock for validating your instincts and enriching your strategies, enabling informed decisions on critical aspects like staff scheduling, product prioritisation, and enhancements in customer service. The result? Elevated conversion rates and a significant boost in overall venue performance.
How does it work?
Whether overseeing a small boutique or a sprawling shopping center, our precise, dependable and most importantly consistent footfall data, empowers you to make informed business decisions. Employing diverse counting devices strategically placed at entrances, we provide technology-agnostic solutions customised to your requirements. Our adaptable offerings cater to your business research needs, utilising a range of counting technologies.
We can offer varying solutions depending on the level of data analytics required and of course budget, anything from a battery operated infra-red counter, up to a fully online live system with micro and macro analytics.
Leverage cutting-edge technology
By opting for our premium technology, we install overhead thermal counters which are world leading in their accuracy and the technology built into them. With advanced features like dwell time measuring, the counters can also provide genuine behavioural intelligence across various scenarios, including retail stores, offices, and smart buildings.
With our premium option, the data is live within an hour. All available to multiple users on our web-based dashboard. If you wish to import your sales and transactions to our dashboard we can offer conversion rates the following morning before your shop opens for trade.
Within the dashboard users can compare premises versus others, compare trade periods, easily view hourly patterns, enabling smart business decisions about staffing and opening hours for example. We even show the weather, to see how this affects your footfall.
The Benefits
Understand your customer better: Gain insights into customer behavior and preferences through advanced analytics.
Assign staff deployment to demand: Optimise staffing levels by aligning them with customer traffic patterns and demand fluctuations.
Improve the customer experience: Enhance customer satisfaction by streamlining operations and addressing pain points proactively.
Find your winning conversion formula: Identify and implement strategies to boost conversion rates by analysing data and optimising sales processes.
Does your current system require maintenance?
We recognize that people counting systems, despite their sophistication, demand consistent attention to deliver peak performance. That's why we provide inclusive service and maintenance packages tailored to keep your system dependable and current. Our team of certified technicians conducts routine system assessments, promptly resolves any technical concerns, and ensures your software stays current with the latest enhancements and security updates.
Case Study: Tracking Steps, Unlocking Success at Loake Shoemakers
Foot Traffic Insights: Illuminating Opportunities for Retail Optimization
Loake Shoemakers have been producing some of the finest footwear in the UK as a family-owned business since 1880. With 20 stores now in the UK, Loake approached Intrepid Security back in 2019 when embarking on the journey to install People Counters to their own Retail shops.
Loake were interested in introducing People Counting to capture their customer count, monitor trade pattern across the day, and finally conversion rates. Loake pride themselves on the one-to-one service they offer their customers, and this has an impact on the conversion rate compared to many other Retail outlets.
With 18 shops live on the Intrepid People Counting Dashboard, it allows David Gibbs, Retail Sales Manager the ease of comparing the stores across the estate in a quick, easy, and logical manner. With the facility to filter stores based on different parameters it makes for reporting within the business and to the Board incredibly easy.
David says, “We chose Intrepid because of the way they engaged with us as a reasonably small retail business. We were very happy working with them as they showed interest not just in major high street outlets.” “From day one, Paul Newbury, General Manager, and the team have been extremely helpful and supportive in meeting all our needs. They assisted with installations, project management, IT, and ongoing data reporting. The People Counter data is immensely valuable to our business, and I wouldn't want to be without it.”
FAQs
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There are many different people counting solutions that can be deployed. The main consideration is what type of data you require. What level of analysis do you need? What’s your budget? Do you want it to be manual or fully automatic?
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We can supply a basic, cost-effective battery operated Infra-Red device, through many other options, right up to overhead thermal solutions that are online with live data.
All systems have their advantages and disadvantages, once again the main decision is, level of data analysis versus cost. Sometimes due to shop layouts etc, only battery devices can be used.
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Subject to the type of device deployed, it can tell you footfall by down to 15 minute intervals, which entrance is busier if you have more than one. We also track the weather – allowing retailers to compare footfall and weather patterns.
Retailers often want to balance footfall and staffing; our Power Hours feature easily shows which hours of the week are the busiest/quietest allowing staff rotas to be optimised.
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Yes, our team have a wealth of experience, so not only do we install the technology, we are able to offer support and advice on how to read, interpret and make decisions based on the data.